Our Approach

How the SEO process works at Catalyst Lighthouse

In SEO, we play the long game, understanding that enduring success comes from a commitment to ongoing optimization and adaptation. At Catalyst Lighthouse, we approach each SEO campaign with a strategic, long-term vision, combining meticulous research, continuous monitoring, and agile responsiveness to the ever-evolving digital landscape. Our mission is to not only achieve high rankings but to sustain them, ensuring that your business remains at the forefront of its industry.

1. Keyword Research

Our journey begins with an in-depth exploration of your market landscape. By analysing other websites in your niche, we unearth the most effective local SEO keywords for your business. This is not just about finding words; it's about understanding the language your local customers use when they're searching for services like yours.

2. On-page Optimisation

Next, we focus on your website's heart – its pages. Our technical on-page optimisation process involves fine-tuning each page to ensure it aligns perfectly with search engine guidelines. We pay meticulous attention to factors like site structure, meta tags, and content quality, ensuring your site is easily crawlable and ranks higher in local searches.

3. Competitor Analysis

Understanding your competition is crucial. We conduct a comprehensive analysis of your local competitors' strategies – examining their web pages, their presence on Google Maps, and their local listings. This insight allows us to craft a SEO campaign that doesn’t just match their efforts, but smartly outperforms them.

4. Off-page Optimisation

The off-page element of SEO is where we extend our focus beyond your website. We engage in a robust link-building campaign, targeting local citations to elevate your website's authority. This not only boosts your local SEO rankings but also enhances your overall digital footprint in the local market.

5. Monitoring Results

SEO is not a set-and-forget strategy. We continuously monitor the results of our efforts, using advanced tools and analytics to track your website's performance. This ongoing evaluation helps us understand the impact of our strategies and make informed decisions

6. Tweaking and Updating

The digital landscape is ever-changing, and so are SEO best practices. We stay on top of these changes, regularly tweaking and updating your SEO strategy. This ensures that your website not only climbs the ranks but also maintains its high standing in local search results.